There are three types of information that are collected – anonymous and aggregate information, personal information that is willingly provided by visitors/customers, and financial information as customers make purchases – again, information that customers provide to our third party SSL-certified payment processor. The anonymous, aggregate information is collected for a different set of purposes.
Anonymous Aggregate Information
We collect information when visitors arrive on our site that does not identify them personally but that does identify the following:
The total number of visitors on a daily basis
The amount of time visitors spend on the UK Writings site
Which pages visitor access and how long they stay on each page
What times of the day visitors access our site
What devices visitors use to access the UK Writings site
Which browsers are used to access our site
Percentage of visitors that ultimately become customers.
The purposes for collecting this anonymous information are many:
We need to be certain that our website is easily accessible from any device
We want to improve experiences for visitors
We want to be certain that there are no broken or missing links or other technical issues
We want to track data on page usage to inform what we may need to change to attract and hold more visitors
Personal Information Provided Voluntarily
Some visitors request additional information from us and provide their email addresses in order for us to send them that information.
Other visitors become customers and provide names, email addresses, and telephone numbers as a part of the ordering process.
It is our job to secure and protect personal information that is given to us, and we do so with strong firewalls and the latest and most sophisticated security systems. Personal information is encrypted. As well, we never share, sell, trade or otherwise distribute personal information to any third parties.
When customers become inactive, their personal information is purged from our system.
Our Use of Your Email Address
We use visitor/customer email addresses for communication, for customer service, and for any issues related to a purchased product or service. Other uses of your email by us include the following:
Verification of an order
Inform about special promotions or sales
Inform about changes to any of our policies
Responding to emails sent to us
At any time, a subscriber to our newsletters/promotions may opt out of those email communications – procedures to do that are on the emails.
Your Financial Information
We do not hold any customer financial information. We use a third-party payment processor that is SSL certified – the same processor that many well-known online retailers use. All customer financial information is encrypted and we never see it. To date, there has never been a breach of customer financial information. Customers may use any major credit card, PayPal or wire transfer to make payments.
Our goal is to thoroughly protect the privacy of our visitors and customers, so that their visits and/or use of our service remain confidential.